O.O.A.K.Masterclass
Identity for ONE.OF.A.KIND

Creative direction for O.O.A.K.Masterclass. ONE.OF.A.KIND is a new online course provided by Ulrike Hirtzberger, an international brand strategist. The Masterclass teaches how to develop your own brand strategy. O.O.A.K. offers high quality video content mixing theory and real-world examples together with a 192-page analog journal to document the process. For the brand, an identity was created which deals with shapes and objects in a humorous way in terms of communication. The language as a verbal tool of communication takes a step back, so the design is also easily understandable without words. The unusual still lifes were captured in videos as well as in photographs. A delicate symbol made out of the initials of the brand name reflects the balanced still lifes. The moving images are displayed at the beginning of each new chapter, creating a clear structure and simplifying the learning process. ooak.cc